The question for this month is whether you are more or less likely to visit a business that advertises as “Christian-Owned and Operated.” Several months ago I asked the question Should You Advertise as Christian Owned? I pointed out some of the issues that may arise when one chooses to do so. Now, I want to know if making that choice translates into more business.
What Factors Impact Your Buying Decision?
My gut feeling is that we make our buying decisions primarily on name recognition or price. It’s why campaigns like “Buy American” don’t really work over the long run. I wonder if it is really any different when it comes to the Christian community.
Given the lack of any significant differences in social behaviors in studies comparing Christians and non-believers, I have serious doubt that there will be greater loyalty when it comes to the pocketbook.
I Need Your Help
I’m having a difficult time locating credible studies showing the impact of advertising as a “Christian-Owned and Operated” business on a buyer’s decision making process.
If anyone knows of a study, or has any suggestions where I might find one, please let me know in the comments below or shoot me an email.